Drip Email Marketing Blog

Start here

Three reading paths

How these guides are written

• Every sequence recommendation names its entry event, exit condition, and the metric that proves it worked.
• Pricing and feature claims point to official vendor pages — the vendor page always wins over any figure here.
• Tool mentions follow the site's disclosure: Sequenzy is the promoted SaaS-first option from $19/month with sponsored links attributed.
• Listicles favor mechanisms over adjectives: if a paragraph cannot say what the tool does differently, it does not ship.
• Guides are updated in place when vendors change models; date stamps on individual posts track the last substantive edit.
• Topic listicles pair a specific audience with a specific goal so the shortlist can be judgmental instead of encyclopedic.
• Strategy pages under /strategies carry the playbooks; blog posts carry the concepts and measurement.

What gets published when

Terms used across these guides

Entry event

The condition that enrolls a contact: signup, purchase, trial start, failed payment, or a date — not “opened an email.”

Exit condition

The written rule that stops the sequence: conversion, reply, unsubscribe, plan change, or fulfillment. Missing exits are the most common drip defect.

Suppression

Keeping converted or unsubscribed contacts out of future sends — global and sequence-level. Losing suppression state during migration is a deliverability incident.

Goal conversion

Sequence-level rate of the primary business outcome (activation, purchase, recovery) — the metric that outranks open rate for drip decisions.

Unit economics

How the bill scales: contacts, sends, profiles, seats, or channels. Always re-run the curve at triple your list before committing.