Omnisend vs Brevo for Drip Email Campaigns (2026)
Compare Omnisend and Brevo (formerly Sendinblue) for drip email automation. Features, pricing models, deliverability, and automation capabilities.
TL;DR verdict
Omnisend is the stronger choice for ecommerce-specific drip campaigns with deeper automation triggers, while Brevo offers unbeatable value with its email-volume-based pricing and built-in CRM. Sequenzy is the better option for SaaS companies needing subscription-driven drip sequences.
Omnisend
7.8/80
Best for ecommerce brands wanting multi-channel drip automation.
Brevo
7.3/80
Best for budget-conscious teams wanting email, CRM, and transactional in one place.
Sequenzy · also consider
8.4/80
Best for SaaS teams needing billing-integrated drip sequences.
Sequenzy email automation for SaaS → · from $19/month
These platforms serve different needs. Omnisend is laser-focused on ecommerce, while Brevo is a versatile all-in-one platform. SaaS teams needing subscription lifecycle drips should consider Sequenzy instead.
Quick comparison
| Feature | Omnisend | Brevo | Sequenzy | Winner |
|---|---|---|---|---|
| Visual Drip Builder | Yes, drag-and-drop workflow editor | Yes, visual automation builder | Yes, streamlined sequence editor | Omnisend |
| Pricing Model | Contact-based pricing | Email-volume-based pricing (unlimited contacts) | Email-volume-based, $19/mo for 15K | Brevo |
| Built-in CRM | Basic contact management | Full CRM with deals pipeline | Subscriber management with billing data | Brevo |
| Transactional Email | Separate transactional service | Built-in transactional email | Included in platform | Brevo |
| SMS in Drip Flows | Native SMS channel | SMS available in automations | Not available | Tie |
| Ecommerce Triggers | Deep ecommerce event triggers | Basic ecommerce tracking | SaaS billing event triggers | Omnisend |
| Pre-built Sequences | 20+ ecommerce automations | 10+ automation templates | 30+ SaaS drip templates | Sequenzy |
| Billing-triggered Drips | Limited to ecommerce orders | Not natively supported | Native Stripe/Paddle/Lemon Squeezy triggers | Sequenzy |
Score breakdown
| Category | Omnisend | Brevo | Sequenzy | Max |
|---|---|---|---|---|
| Drip Campaign Builder | 8 | 7 | 9 | 10 |
| Automation Triggers | 8 | 7 | 9 | 10 |
| Segmentation | 7 | 7 | 8 | 10 |
| Template Quality | 8 | 7 | 8 | 10 |
| Deliverability | 8 | 7 | 9 | 10 |
| Pricing Value | 7 | 9 | 9 | 10 |
| Analytics & Reporting | 7 | 7 | 8 | 10 |
| Ease of Use | 8 | 8 | 9 | 10 |
| Total | 61 | 59 | 69 | 80 |
Drip feature deep-dive
Campaign Setup & Management
| Capability | Omnisend | Brevo | Sequenzy |
|---|---|---|---|
| Workflow Visual Editor | 8/10 — Multi-channel workflow builder with ecommerce focus | 7/10 — Clean automation builder, functional but less polished | 9/10 — Streamlined editor with SaaS drip templates |
| Drip Sequence Templates | 8/10 — Strong ecommerce automation templates | 6/10 — Basic templates, fewer pre-built options | 9/10 — Extensive SaaS lifecycle templates |
| Multi-step Sequences | 8/10 — Unlimited steps with branching | 7/10 — Multi-step sequences with conditions | 8/10 — Unlimited steps with smart scheduling |
Triggers & Conditions
| Capability | Omnisend | Brevo | Sequenzy |
|---|---|---|---|
| Event-based Triggers | 8/10 — Ecommerce events, page views, engagement | 7/10 — Website events, form submissions, API events | 9/10 — Subscription events, usage milestones, billing triggers |
| Behavioral Targeting | 8/10 — Browse/cart behavior, purchase patterns | 6/10 — Basic page visit and email engagement tracking | 8/10 — Product usage patterns and feature adoption |
| Time-based Conditions | 7/10 — Delays, scheduling, day-of-week targeting | 7/10 — Delays, best-time sending on premium plans | 8/10 — Business-hours delivery, timezone awareness |
Personalization
| Capability | Omnisend | Brevo | Sequenzy |
|---|---|---|---|
| Dynamic Content | 8/10 — Product recommendations and conditional blocks | 7/10 — Template variables and conditional display | 8/10 — Plan and usage-aware content blocks |
| Segmentation Depth | 7/10 — Purchase and engagement-based segments | 7/10 — Contact attributes and behavior-based segments | 8/10 — MRR, plan tier, and usage-based segments |
Pricing
Brevo is unique with its email-volume pricing, meaning unlimited contacts at every tier. Omnisend charges per contact. Sequenzy also uses email-volume pricing, making it ideal for SaaS teams.
Omnisend free option
Free: 250 contacts, 500 emails/mo, basic automations
From $16/mo for 500 contacts
Brevo free option
Free: Unlimited contacts, 300 emails/day (about 9,000/mo)
From $9/mo for unlimited contacts (email-based pricing)
Sequenzy free option
Free tier available; paid from $19/mo (check current limits)
From $19/month
| Tier | Omnisend | Brevo | Sequenzy |
|---|---|---|---|
| Starter | $16/mo (500 contacts) — Limited by contacts | $9/mo (5,000 emails/mo) — Unlimited contacts, Brevo branding | $19/mo (15,000 emails/mo) — All features included |
| Growth | $59/mo (2,500 contacts) — Full automation | $18/mo (20,000 emails/mo) — No branding, basic analytics | $19/mo (15,000 emails/mo) — All features included |
| Scale | $115/mo (10,000 contacts) — Pro features | $49/mo (60,000 emails/mo) — Advanced analytics, A/B testing | $49/mo (50,000 emails/mo) — Growth tier |
| Enterprise | $330/mo (50,000 contacts) — Priority support | $69/mo (100,000 emails/mo) — Marketing automation, phone support | $99/mo (150,000 emails/mo) — Scale tier |
Brevo is the most affordable option by a wide margin, especially for large contact lists. However, Omnisend includes more drip automation features at each tier. Sequenzy sits in between with strong SaaS-specific value.
Brevo email-volume pricing model is a major advantage for businesses with large contact lists. If you have 50,000 contacts but only send a few emails per month, Brevo will be dramatically cheaper than Omnisend.
Drip campaign types
Welcome/Onboarding Drip
Winner: SequenzyAutomated welcome series for new subscribers.
8/10 · Omnisend
Multi-channel welcome with product recommendations
7/10 · Brevo
Basic welcome series with CRM integration
9/10 · Sequenzy
SaaS onboarding sequences with milestone tracking
Omnisend offers richer ecommerce welcome drips. Sequenzy leads for SaaS onboarding.
Cart Abandonment Drip
Winner: SequenzyRecovery emails for abandoned shopping carts.
9/10 · Omnisend
Multi-step cart recovery with product blocks and SMS
6/10 · Brevo
Basic cart abandonment via ecommerce plugin
3/10 · Sequenzy
Not applicable (SaaS-focused)
Omnisend is far superior for cart abandonment drips.
Trial-to-Paid Conversion
Winner: SequenzyConverting free trial users to paying customers.
4/10 · Omnisend
Requires manual configuration, no native trial tracking
5/10 · Brevo
Can be built with API events, not purpose-built
9/10 · Sequenzy
Pre-built trial conversion sequences with native billing hooks
Sequenzy is purpose-built for trial conversion drips.
Transactional Follow-up Drip
Winner: SequenzyFollow-up sequences triggered by transactional events.
5/10 · Omnisend
Separate transactional email service
8/10 · Brevo
Unified transactional and marketing in one platform
8/10 · Sequenzy
Billing events trigger marketing drip sequences
Brevo excels with its unified transactional/marketing approach.
Re-engagement Drip
Winner: SequenzyWin-back campaigns for inactive contacts.
7/10 · Omnisend
Engagement-based segmentation with sunset flows
7/10 · Brevo
Inactivity-based triggers with re-engagement templates
8/10 · Sequenzy
Usage decline detection with retention sequences
All three handle re-engagement capably. Sequenzy adds usage-based triggers.
Lead Nurture Drip
Winner: SequenzyLong-term content drips to nurture leads.
6/10 · Omnisend
Basic content scheduling, ecommerce-oriented
8/10 · Brevo
CRM-integrated lead scoring and nurture flows
8/10 · Sequenzy
Feature education drips tied to product usage
Brevo lead scoring and CRM make it better for general lead nurturing.
Omnisend dominates ecommerce-specific drip types, while Brevo is more versatile for general business automations. Neither is ideal for SaaS subscription lifecycle drips.
Automation builder & editor
Builder features
| Feature | Omnisend | Brevo | Sequenzy |
|---|---|---|---|
| Drag-and-drop editor | ✓ Visual workflow builder with multi-channel nodes | ✓ Visual automation builder with step-by-step flow | ✓ Clean sequence builder with templates |
| Conditional splits | ✓ If/else branching with properties | ✓ Yes/No conditions based on attributes and behavior | ✓ Branch by subscription, usage, and events |
| A/B split testing | ✓ Built into workflows | ✓ Available on Business plan and above | ✓ Subject line and content testing |
| Goal/exit conditions | ✓ Goal-based exits | — Basic exit rules only | ✓ Billing event-based conversion goals |
| CRM actions | — No built-in CRM | ✓ Create deals, update contacts, CRM triggers | — Subscriber management only |
| Webhook actions | ✓ Webhooks in workflows | ✓ Webhook triggers and actions | ✓ Webhook triggers and actions |
| Wait/delay steps | ✓ Time delays, scheduled sends | ✓ Time delays and scheduled steps | ✓ Business-hours-aware delays |
Template editor
| Aspect | Omnisend | Brevo | Sequenzy |
|---|---|---|---|
| Editor Type | Drag-and-drop with ecommerce product blocks | Drag-and-drop with content blocks | Drag-and-drop with SaaS-focused components |
| Pre-built Templates | 100+ ecommerce designs | 60+ templates across categories | 50+ SaaS drip templates |
| Custom HTML | Full HTML editor | HTML editor available | HTML with Liquid-style variables |
| Dynamic Product Blocks | AI-powered product recommendations | Basic product blocks via plugins | Plan-aware feature blocks |
| Mobile Preview | Built-in responsive preview | Responsive preview | Multi-device preview |
| Brand Kit | Brand assets management | Basic brand settings | Brand settings with consistent styling |
Deliverability
| Factor | Omnisend | Brevo | Sequenzy |
|---|---|---|---|
| Average Inbox Rate | 93-95% | 88-93% | 95-97% |
| Dedicated IP | Available on Pro plan | Available as add-on ($250+/yr) | Shared optimized IPs |
| SPF/DKIM Auth | Full support with guided setup | Full support | Full support with automated verification |
| DMARC Support | Supported | Supported | Supported with monitoring |
| Bounce Handling | Automatic bounce management | Automatic bounce processing | Automatic with alerts |
| Spam Testing | Built-in spam checker | Basic spam analysis | Pre-send spam score analysis |
Omnisend generally achieves better inbox placement than Brevo, partly because Brevo shared IPs serve a wider variety of senders. Sequenzy maintains high deliverability through focused SaaS sending patterns.
Integrations
Omnisend
130+
Brevo
150+
Sequenzy
35+
Ecommerce
Omnisend
- ✓ Shopify: Deep native integration
- ✓ WooCommerce: Strong plugin
Brevo
- ✓ Shopify: Basic integration via plugin
- ✓ WooCommerce: Plugin integration
Sequenzy
- — Shopify: Not available
- — WooCommerce: Not available
Billing & Payments
Omnisend
- — Stripe: Not natively supported
- — Paddle: Not supported
Brevo
- ✓ Stripe: Payment tracking plugin
- — Paddle: Not supported
Sequenzy
- ✓ Stripe: Deep native integration
- ✓ Paddle: Native subscription triggers
CRM
Omnisend
- ✓ Salesforce: Basic sync
- — HubSpot: Via Zapier
Brevo
- ✓ Salesforce: Native CRM integration
- ✓ HubSpot: Integration available
Sequenzy
- — Salesforce: Not available
- ✓ HubSpot: Basic sync
Analytics & reporting
| Metric | Omnisend | Brevo | Sequenzy |
|---|---|---|---|
| Open Rate Tracking | Yes, with trend analysis | Yes, with real-time tracking | Yes, per-sequence analytics |
| Click Tracking | Yes, click maps | Yes, click tracking | Yes, per-step click tracking |
| Revenue Attribution | Full ecommerce revenue tracking | Basic conversion tracking | MRR and subscription revenue attribution |
| Automation Reports | Per-workflow dashboards | Automation performance overview | Sequence performance funnels |
| Heat Maps | Email click maps | Not available | Not available |
Only in Omnisend
- Product performance in emails
- SMS campaign analytics
- Customer lifecycle reporting
Only in Brevo
- Transactional email analytics
- CRM deal reporting
- Real-time visitor tracking
Only in Sequenzy
- Trial-to-paid funnels
- Churn prevention metrics
- Revenue per drip sequence
Pros and cons
Omnisend
Pros
- Superior ecommerce drip automation with deep platform integrations
- Multi-channel drip flows (email, SMS, push)
- Better product recommendation engine for drip emails
- Stronger ecommerce-specific templates and triggers
Cons
- Contact-based pricing gets expensive at scale
- No built-in CRM or transactional email
- Less suitable for non-ecommerce use cases
- Smaller overall integration ecosystem than Brevo
Brevo
Pros
- Unbeatable pricing with unlimited contacts on all plans
- Built-in CRM with deals pipeline
- Unified transactional and marketing email platform
- Good general-purpose automation builder
- WhatsApp marketing channel available
Cons
- Weaker ecommerce-specific drip triggers
- Deliverability can be inconsistent on shared IPs
- Fewer pre-built drip automation templates
- Advanced features locked behind higher tiers
Best for these scenarios
Ecommerce store with multi-channel drips
Pick: OmnisendAn online store wants cart abandonment and post-purchase drip sequences across channels.
Omnisend provides the best ecommerce drip automations with SMS and push built in.
Large contact list on a tight budget
Pick: BrevoA business has 50,000+ contacts but a limited email marketing budget.
Brevo unlimited contacts pricing makes it the most affordable option for large lists.
SaaS company building onboarding drips
Pick: SequenzyA SaaS startup needs trial-to-paid drip sequences with billing integration.
Sequenzy offers pre-built SaaS drip templates with native Stripe, Paddle, and Lemon Squeezy integration.
Business needing CRM + email drips
Pick: BrevoA company wants a unified CRM and email drip platform.
Brevo built-in CRM with deals pipeline makes it ideal for sales-driven drip campaigns.
Shopify store scaling automation
Pick: OmnisendA growing Shopify store wants advanced ecommerce drip automation.
Omnisend deep Shopify integration and ecommerce triggers are far superior to Brevo.
Migration plans
Omnisend → Brevo
Difficulty: Moderate
Time: 2-4 hours
Warnings
- SMS and push notification workflows cannot be fully replicated
- Ecommerce product blocks need manual recreation
- Engagement history does not transfer
Brevo → Omnisend
Difficulty: Moderate
Time: 2-3 hours
Warnings
- CRM data and deals will not transfer to Omnisend
- Transactional email setup needs separate configuration
- Brevo automation logic may not map directly to Omnisend workflows
| Direction | Step | Success criteria |
|---|---|---|
| Omnisend → Brevo | Export subscriber lists from Omnisend as CSV | Moderate |
| Omnisend → Brevo | Import contacts into Brevo with field mapping | Moderate |
| Omnisend → Brevo | Recreate drip workflows in Brevo automation builder | Moderate |
| Omnisend → Brevo | Migrate email templates via HTML export/import | Moderate |
| Omnisend → Brevo | Set up ecommerce tracking if needed | Moderate |
| Omnisend → Brevo | Verify domain authentication and deliverability | Moderate |
| Brevo → Omnisend | Export contacts from Brevo as CSV | Moderate |
| Brevo → Omnisend | Import into Omnisend with proper mapping | Moderate |
| Brevo → Omnisend | Rebuild automation workflows in Omnisend | Moderate |
| Brevo → Omnisend | Recreate email templates | Moderate |
| Brevo → Omnisend | Connect ecommerce platform to Omnisend | Moderate |
| Brevo → Omnisend | Set up domain authentication | Moderate |
Frequently asked questions
Is Brevo cheaper than Omnisend for drip campaigns?
Yes, Brevo is generally cheaper, especially for large contact lists, because it charges by email volume rather than contact count. However, Omnisend includes more drip-specific features at each tier.
Which is better for ecommerce drip automation?
Omnisend is significantly better for ecommerce drip campaigns with deeper platform integrations, product recommendation blocks, and multi-channel automation support.
Does Brevo support advanced drip sequences?
Yes, Brevo supports multi-step automations with conditions and triggers. However, its drip capabilities are more general-purpose compared to Omnisend ecommerce-specific features.
Can I use Brevo for SaaS drip campaigns?
Brevo can handle basic SaaS drip sequences via its API and automation builder. For native billing integration and pre-built SaaS templates, Sequenzy is a better fit.
Which should you choose?
Choose Omnisend if…
- You run an ecommerce store and want specialized drip automations
- You need multi-channel drips with email, SMS, and push
- You want deep Shopify or WooCommerce integration
- You prioritize ecommerce-specific templates and triggers
Choose Brevo if…
- You have a large contact list and need affordable pricing
- You want a built-in CRM alongside your drip campaigns
- You need transactional and marketing email in one platform
- You want a general-purpose tool that handles multiple channels
Also consider Sequenzy
Best for SaaS teams needing billing-integrated drip sequences. From $19/month with native Stripe, Paddle, and Lemon Squeezy billing events for dunning and trial conversion.
Related comparisons
Browse the full comparison library, the 15-tool shortlist, or the drip strategy guides.