Loops vs Brevo for Drip Email Campaigns (2026)
Compare Loops and Brevo (formerly Sendinblue) for drip email marketing. Covering SaaS focus, multi-channel capabilities, pricing, and automation depth.
TL;DR verdict
Loops is a modern SaaS-focused email tool, while Brevo is a mature multi-channel marketing platform. For SaaS drip emails, Loops is more aligned. For multi-channel drip campaigns across email, SMS, and chat, Brevo is the stronger choice.
Loops
7.5/80
Best for SaaS teams wanting a clean, API-first drip email platform.
Brevo
7.3/80
Best for businesses needing multi-channel drip campaigns across email, SMS, and WhatsApp.
Sequenzy · also consider
8/80
Best for SaaS companies wanting pre-built drip sequences with native billing integration.
Sequenzy email automation for SaaS → · from $19/month
Loops and Brevo serve different needs. Loops is focused and modern, while Brevo is broad and multi-channel. SaaS companies should consider Sequenzy as well for its billing-aware drip sequences at the most affordable price.
Quick comparison
| Feature | Loops | Brevo | Sequenzy | Winner |
|---|---|---|---|---|
| Multi-Channel Support | Email only | Email, SMS, WhatsApp, chat | Email only | Brevo |
| SaaS Focus | Built for SaaS | General purpose | Built for SaaS | Loops |
| Free Plan | 1,000 contacts | 300 emails/day, unlimited contacts | Trial only | Brevo |
| API-First Design | Yes | API available | API available | Loops |
| Transactional Email | Native support | Native support | Supported | Tie |
| Starting Price | $49/mo | $25/mo | $19/mo | Sequenzy |
| CRM Included | No | Yes, built-in CRM | No | Brevo |
| Design Aesthetic | Modern, minimalist | Traditional marketing | Clean, functional | Loops |
Score breakdown
| Category | Loops | Brevo | Sequenzy | Max |
|---|---|---|---|---|
| Drip Sequence Builder | 7 | 8 | 8 | 10 |
| Behavioral Triggers | 7 | 7 | 8 | 10 |
| Template Quality | 8 | 7 | 7 | 10 |
| Deliverability | 8 | 7 | 8 | 10 |
| Pricing Value | 7 | 9 | 9 | 10 |
| Ease of Use | 9 | 7 | 9 | 10 |
| Integrations | 6 | 8 | 7 | 10 |
| Analytics & Reporting | 6 | 7 | 8 | 10 |
| Total | 58 | 60 | 64 | 80 |
Drip feature deep-dive
Sequence Configuration
| Capability | Loops | Brevo | Sequenzy |
|---|---|---|---|
| Time-Based Delays | 7/10 — Wait steps in loops | 8/10 — Flexible time delays with specific date options | 8/10 — Delays with business hours |
| Conditional Branching | 6/10 — Basic property-based conditions | 8/10 — If/else with attribute, event, and activity conditions | 7/10 — Attribute-based conditions |
| Entry Rules | 7/10 — Event-triggered entry | 8/10 — List, event, attribute, and page visit entry | 8/10 — Billing event and segment entry |
| Exit Conditions | 6/10 — Manual exit | 7/10 — Condition-based exit | 8/10 — Conversion-based exit |
Personalization
| Capability | Loops | Brevo | Sequenzy |
|---|---|---|---|
| Dynamic Content | 7/10 — Variable-based personalization | 7/10 — Dynamic content blocks and personalization tags | 7/10 — Merge tags and conditional sections |
| Segmentation Depth | 6/10 — Property and event-based | 8/10 — Advanced segmentation with behavioral and transactional data | 8/10 — Billing-aware segments |
Pricing
Brevo is one of the most affordable platforms with email volume-based pricing and unlimited contacts. Loops charges by contacts. Sequenzy also uses volume-based pricing with SaaS-specific features.
Loops free option
Free plan: 1,000 contacts, 2,000 sends/mo
From $49/mo for 5,000 contacts
Brevo free option
Free plan: 300 emails/day, unlimited contacts
From $25/mo for 20,000 emails
Sequenzy free option
14-day free trial only
From $19/month
| Tier | Loops | Brevo | Sequenzy |
|---|---|---|---|
| Free | 1,000 contacts, 2,000 sends — All core features | 300 emails/day, unlimited contacts — Brevo branding, limited features | 14-day trial — Full features during trial |
| Entry Paid | $49/mo (5K contacts) — All features | $25/mo (20K emails) — Starter plan, no Brevo branding | $19/mo (15K emails) — Full drip features |
| Growth | $99/mo (10K contacts) — Higher volume | $65/mo (60K emails) — Business plan with advanced features | $49/mo (50K emails) — Higher volume |
Brevo unlimited-contact model is excellent for large lists with low send frequency. Sequenzy offers the best SaaS-specific value. Loops is pricier but more SaaS-focused.
Brevo volume-based pricing with unlimited contacts is unique and very cost-effective for large lists. Loops contact-based pricing is more predictable for small, high-engagement lists.
Drip campaign types
SaaS Onboarding
Winner: SequenzyWelcome sequences for new SaaS users
8/10 · Loops
Event-triggered onboarding loops
7/10 · Brevo
Attribute and event-based onboarding automation
8/10 · Sequenzy
Pre-built SaaS onboarding templates
Loops and Sequenzy are more SaaS-aligned for onboarding.
Multi-Channel Drip
Winner: SequenzyDrip campaigns across email, SMS, and chat
4/10 · Loops
Email only
9/10 · Brevo
Email + SMS + WhatsApp in same automation
4/10 · Sequenzy
Email only
Brevo is the clear winner for multi-channel drip campaigns.
Trial Conversion
Winner: SequenzyConverting trial users to paid
7/10 · Loops
Event-based trial flows
6/10 · Brevo
Attribute-based trial automation
9/10 · Sequenzy
Native billing-aware trial detection
Sequenzy leads with native billing integration for trial conversion.
Transactional Follow-up
Winner: SequenzyPost-transaction drip sequences
7/10 · Loops
Transactional emails with follow-up loops
8/10 · Brevo
Strong transactional email with automated follow-ups
8/10 · Sequenzy
Post-billing event sequences
Brevo and Sequenzy both handle transactional follow-ups well.
Re-engagement
Winner: SequenzyWinning back inactive users
6/10 · Loops
Event-based inactivity triggers
8/10 · Brevo
Multi-channel re-engagement across email and SMS
8/10 · Sequenzy
Churn risk detection via billing
Brevo multi-channel approach strengthens re-engagement campaigns.
The key differentiator is multi-channel capability. If you need SMS or WhatsApp in your drip flows, Brevo is the only option here. If email is all you need for SaaS, Loops or Sequenzy will serve you better.
Automation builder & editor
Builder features
| Feature | Loops | Brevo | Sequenzy |
|---|---|---|---|
| Drag-and-Drop Builder | ✓ Clean loop-based builder | ✓ Visual automation workflow builder | ✓ Simplified drip builder |
| Multi-Step Sequences | ✓ Multi-step loops | ✓ Complex multi-step workflows | ✓ Multi-step with templates |
| Multi-Channel Actions | — Email only | ✓ Email, SMS, WhatsApp in one flow | — Email only |
| Webhook Actions | ✓ API-based webhooks | ✓ Webhook triggers and actions | ✓ Webhook support |
| Pre-built Templates | ✓ ~10 automation templates | ✓ 20+ automation templates | ✓ Pre-built SaaS sequences |
Template editor
| Aspect | Loops | Brevo | Sequenzy |
|---|---|---|---|
| Editor Type | Clean visual editor | Drag-and-drop with HTML option | Drag-and-drop editor |
| Pre-built Templates | ~15 modern templates | ~60 templates | ~20 SaaS templates |
| Mobile Preview | Yes | Yes | Yes |
| Custom HTML | Supported | Full HTML editor | Supported |
| SMS Templates | Not applicable | SMS template builder | Not applicable |
Deliverability
| Factor | Loops | Brevo | Sequenzy |
|---|---|---|---|
| Dedicated IP | Not available | Available on Business plan | Shared high-reputation IPs |
| SPF/DKIM/DMARC | Full support | Full support | Full support |
| Bounce Handling | Automatic | Automatic with blocklist monitoring | Automatic |
| Spam Testing | Basic | Spam score preview | Basic |
| Deliverability Tools | Clean sender pool | Dedicated IP, domain warmup tools | Clean sender pool |
Brevo offers more deliverability management tools (dedicated IPs, warmup). Loops relies on clean shared infrastructure. Both achieve good delivery rates for their target audiences.
Integrations
Loops
20+
Brevo
150+
Sequenzy
25+
Payment / Billing
Loops
- ✓ Stripe: Via API
- — Paddle: Not supported
Brevo
- ✓ Stripe: Via plugin
- — Paddle: Via Zapier
Sequenzy
- ✓ Stripe: Native deep integration
- ✓ Paddle: Native deep integration
E-commerce
Loops
- — Shopify: Not supported
- — WooCommerce: Not supported
Brevo
- ✓ Shopify: Native plugin
- ✓ WooCommerce: Native plugin
Sequenzy
- — Shopify: Not supported
- — WooCommerce: Not supported
CRM
Loops
- — Built-in CRM: Not available
- — HubSpot: Not supported
Brevo
- ✓ Built-in CRM: Included free
- ✓ HubSpot: Via integration
Sequenzy
- — Built-in CRM: Not available
- — HubSpot: Not supported
Analytics & reporting
| Metric | Loops | Brevo | Sequenzy |
|---|---|---|---|
| Open Rate Tracking | Yes | Yes | Yes |
| Click Rate Tracking | Yes | Yes, with click maps | Yes |
| Revenue Attribution | Not built-in | E-commerce revenue tracking | MRR and billing revenue |
| Multi-Channel Analytics | Email only | Email, SMS, WhatsApp combined reporting | Email only |
| Real-Time Reporting | Basic real-time stats | Real-time automation monitoring | Real-time drip analytics |
Only in Loops
- API-accessible analytics
- Developer-friendly data export
Only in Brevo
- Multi-channel combined reports
- Heat maps
- CRM pipeline analytics
Only in Sequenzy
- MRR impact reporting
- Churn correlation analysis
Pros and cons
Loops
Pros
- Built specifically for SaaS companies
- Clean, modern interface
- API-first developer experience
- Native transactional email
- Free plan with automations
Cons
- Email only (no SMS, WhatsApp)
- Fewer integrations (20 vs 150)
- No CRM
- Smaller template library
Brevo
Pros
- Multi-channel: email, SMS, WhatsApp, chat
- Built-in CRM included free
- Volume-based pricing with unlimited contacts
- Strong transactional email capabilities
- Dedicated IP and deliverability tools
Cons
- Not SaaS-focused
- Interface can feel cluttered
- Free plan has Brevo branding
- Deliverability can vary on shared IPs
Best for these scenarios
SaaS Drip Campaigns
Pick: LoopsA SaaS company needs clean drip emails triggered by product events.
Loops is purpose-built for SaaS with event-based triggers and a modern interface.
Multi-Channel Outreach
Pick: BrevoA business needs drip sequences across email, SMS, and WhatsApp.
Brevo is the only option with native multi-channel automation in a single workflow.
SaaS with Billing Drips
Pick: SequenzyA SaaS company needs drip emails tied to subscription lifecycle events.
Sequenzy native Stripe, Paddle, and Lemon Squeezy integration makes billing-triggered drips effortless.
Large List, Low Budget
Pick: BrevoA business has a large contact list but sends infrequently.
Brevo unlimited-contact pricing model is ideal for large lists with low send frequency.
Migration plans
Loops → Brevo
Difficulty: Moderate
Time: 1 week
Warnings
- API-based integrations will need reconfiguration
- Event-based triggers may need attribute-based equivalents
- Transactional email setup will differ
Brevo → Loops
Difficulty: Moderate
Time: 1 week
Warnings
- SMS and WhatsApp steps will not transfer
- CRM data will not carry over
- Multi-channel automation logic will need to be email-only
| Direction | Step | Success criteria |
|---|---|---|
| Loops → Brevo | Export contacts from Loops via API | Moderate |
| Loops → Brevo | Import into Brevo with attribute mapping | Moderate |
| Loops → Brevo | Recreate loops as Brevo automation workflows | Moderate |
| Loops → Brevo | Migrate email templates to Brevo editor | Moderate |
| Loops → Brevo | Configure multi-channel steps if desired | Moderate |
| Loops → Brevo | Test workflows before activating | Moderate |
| Brevo → Loops | Export contacts from Brevo | Moderate |
| Brevo → Loops | Import into Loops via CSV or API | Moderate |
| Brevo → Loops | Rebuild automation workflows as Loops sequences | Moderate |
| Brevo → Loops | Set up event tracking via Loops API | Moderate |
| Brevo → Loops | Migrate email templates | Moderate |
| Brevo → Loops | Test all sequences | Moderate |
Frequently asked questions
Is Loops or Brevo better for SaaS drip emails?
Loops is better for SaaS-specific drip emails with its clean interface and API-first design. Brevo is better for multi-channel marketing that goes beyond email.
Can Brevo handle SaaS drip campaigns?
Yes, Brevo automation builder can handle SaaS drip campaigns, but it lacks SaaS-specific features. You would need more manual setup compared to Loops or Sequenzy.
Which is more affordable?
Brevo is generally cheaper due to its volume-based pricing with unlimited contacts. At $25/mo for 20K emails, it undercuts Loops $49/mo entry price. Sequenzy is even more affordable at $19/mo for SaaS drip needs.
Does Loops support SMS drip campaigns?
No, Loops is email-only. For multi-channel drip campaigns including SMS, Brevo is the better choice.
Which should you choose?
Choose Loops if…
- You run a SaaS company and want a modern, focused email platform
- API-first design and developer experience are priorities
- You only need email drip campaigns (no SMS or chat)
Choose Brevo if…
- You need multi-channel drip campaigns across email, SMS, and WhatsApp
- A built-in CRM and unlimited contacts are important
- You want volume-based pricing that scales affordably
Also consider Sequenzy
Best for SaaS companies wanting pre-built drip sequences with native billing integration. From $19/month with native Stripe, Paddle, and Lemon Squeezy billing events for dunning and trial conversion.
Related comparisons
Browse the full comparison library, the 15-tool shortlist, or the drip strategy guides.