Klaviyo vs Brevo for Drip Email Campaigns (2026)
Compare Klaviyo and Brevo (formerly Sendinblue) for drip email marketing. Features, pricing models, automation, and deliverability compared.
TL;DR verdict
Klaviyo is the stronger drip platform for e-commerce with deeper behavioral data. Brevo is far more affordable thanks to its email-volume pricing model and includes a free CRM. Sequenzy is best for SaaS teams wanting billing-integrated drip campaigns.
Klaviyo
8.5/80
Best for e-commerce brands that need advanced drip automation and deep store data.
Brevo
7/80
Best for budget-conscious businesses that want unlimited contacts with volume-based pricing.
Sequenzy · also consider
8/80
Best for SaaS companies needing pre-built drip sequences with Stripe, Paddle, and Lemon Squeezy integration.
Sequenzy email automation for SaaS → · from $19/month
The pricing difference between Klaviyo and Brevo is dramatic. At 50,000 contacts, you could be paying $720/mo with Klaviyo vs. $65/mo with Brevo. The question is whether Klaviyo advanced features justify a 10x price premium for your use case.
Quick comparison
| Feature | Klaviyo | Brevo | Sequenzy | Winner |
|---|---|---|---|---|
| Pricing Model | Per contact | Per email volume | Flat rate | Brevo |
| Visual Drip Builder | Advanced flow builder | Automation workflow editor | Pre-built + custom | Klaviyo |
| Free Plan | 250 contacts, 500 emails | 300 emails/day, unlimited contacts | Free tier available; paid from $19/mo (check current limits) | Brevo |
| Built-in CRM | No (profiles only) | Yes, full CRM included | Subscriber management | Brevo |
| E-commerce Triggers | 50+ event types | 15+ event types | SaaS billing events | Klaviyo |
| Transactional Email | Separate product | Built-in | Built-in | Brevo |
| SMS in Drips | Yes | Yes | No | Tie |
| Revenue Attribution | Per-flow revenue tracking | Basic revenue reports | MRR per sequence | Klaviyo |
Score breakdown
| Category | Klaviyo | Brevo | Sequenzy | Max |
|---|---|---|---|---|
| Drip Campaign Builder | 9 | 7 | 8 | 10 |
| Segmentation | 9 | 7 | 8 | 10 |
| Ease of Use | 7 | 8 | 8 | 10 |
| Pricing Value | 5 | 9 | 9 | 10 |
| Deliverability | 9 | 8 | 8 | 10 |
| Integrations | 8 | 7 | 7 | 10 |
| Analytics & Reporting | 9 | 6 | 8 | 10 |
| Template Quality | 8 | 7 | 7 | 10 |
| Total | 64 | 59 | 63 | 80 |
Drip feature deep-dive
Sequence Building
| Capability | Klaviyo | Brevo | Sequenzy |
|---|---|---|---|
| Multi-step Flows | 9/10 — Unlimited steps with branching and splits | 7/10 — Multi-step workflows with conditions | 8/10 — Pre-built and custom multi-step sequences |
| Trigger Variety | 9/10 — Events, metrics, dates, segments, price drops | 7/10 — Form submission, page visit, event, date | 8/10 — Signup, trial, payment, webhook events |
| Conditional Logic | 9/10 — Nested if/then splits on any data point | 6/10 — Basic if/else conditions | 8/10 — Plan type, usage, and billing conditions |
Deliverability Tools
| Capability | Klaviyo | Brevo | Sequenzy |
|---|---|---|---|
| Send Time Optimization | 8/10 — AI-powered smart send time | 8/10 — Machine learning send time optimization | 7/10 — Timezone-based sending |
| List Hygiene | 9/10 — Sunset flows and engagement-based suppression | 7/10 — Basic bounce management | 8/10 — Automatic cleanup and bounce handling |
Pricing
Brevo charges by email volume (not contacts), making it dramatically cheaper for large lists with moderate sending. Klaviyo charges per contact, which scales quickly. Sequenzy offers a flat $19/mo for 15K emails.
Klaviyo free option
Free up to 250 contacts, 500 emails/mo
From $20/mo for 500 contacts
Brevo free option
Free with 300 emails/day (about 9,000/mo), unlimited contacts
From $9/mo for unlimited contacts (email volume based)
Sequenzy free option
Free tier available; paid from $19/mo (check current limits)
From $19/month
| Tier | Klaviyo | Brevo | Sequenzy |
|---|---|---|---|
| 1,000 contacts | $30/mo — Contact-based billing | $9/mo (5K emails) — Email volume billing, unlimited contacts | $19/mo — 15K emails included |
| 5,000 contacts | $100/mo — All features included | $18/mo (10K emails) — Starter plan, no daily limit | $19/mo — Same flat rate |
| 10,000 contacts | $150/mo — Predictive analytics included | $35/mo (20K emails) — Business plan for full automation | $19/mo — Covers most SaaS volumes |
| 50,000 contacts | $720/mo — Enterprise pricing | $65/mo (40K emails) — Still very affordable at scale | Custom — Contact sales |
Brevo is 5-10x cheaper than Klaviyo at scale thanks to volume-based pricing. For SaaS drip campaigns, Sequenzy at $19/mo is extremely competitive.
Brevo email-volume pricing is a game-changer for businesses with large lists but moderate sending frequency. For SaaS drip campaigns, Sequenzy $19/mo flat rate is also hard to beat.
Drip campaign types
Welcome Series
Winner: SequenzyOnboarding emails for new subscribers
9/10 · Klaviyo
Advanced welcome flows with product recommendations and branching
7/10 · Brevo
Basic welcome sequences with personalization
9/10 · Sequenzy
Pre-built SaaS onboarding with trial milestone triggers
Klaviyo for e-commerce. Sequenzy for SaaS. Brevo for basic welcome drips.
Lead Nurturing
Winner: SequenzyDrip sequences to warm leads toward a purchase decision
8/10 · Klaviyo
Behavior-driven nurture with engagement scoring
8/10 · Brevo
CRM-integrated lead scoring and nurture workflows
8/10 · Sequenzy
Trial-to-paid conversion sequences with usage triggers
Brevo built-in CRM adds value for lead nurturing. All three are solid here.
Abandoned Cart
Winner: SequenzyRecovery emails for incomplete purchases
10/10 · Klaviyo
Multi-step cart recovery with dynamic product logic
6/10 · Brevo
Basic cart abandonment with e-commerce plugins
3/10 · Sequenzy
Not applicable (SaaS focused)
Klaviyo is far superior for cart abandonment drips.
Re-engagement
Winner: SequenzyWin-back campaigns for inactive contacts
9/10 · Klaviyo
Predictive churn detection with automated re-engagement
6/10 · Brevo
Inactivity-based triggers with simple win-back flows
8/10 · Sequenzy
Usage-decline detection with churn prevention drips
Klaviyo leads with predictive analytics. Sequenzy is strong for SaaS churn.
Transactional Drips
Winner: SequenzyOrder confirmations and receipts that transition into nurture
6/10 · Klaviyo
Separate transactional product, can link to marketing flows
9/10 · Brevo
Transactional and marketing in one platform
8/10 · Sequenzy
Billing receipts plus onboarding drips in one flow
Brevo excels by combining transactional and marketing email in one platform.
Klaviyo dominance in e-commerce drip types is clear. But if you are not selling physical products, Brevo covers the basics at a fraction of the cost.
Automation builder & editor
Builder features
| Feature | Klaviyo | Brevo | Sequenzy |
|---|---|---|---|
| Visual Workflow Editor | ✓ Advanced flow builder with live preview | ✓ Workflow editor with visual canvas | ✓ Visual editor with SaaS templates |
| Conditional Branching | ✓ Multi-condition splits on any attribute | ✓ If/else branching on contact data | ✓ Branch by plan, usage, billing |
| A/B Testing | ✓ Full split testing in flows | ✓ A/B testing on Business plan | ✓ Subject and content testing |
| CRM Integration | — No built-in CRM | ✓ Native CRM with deal tracking | — Subscriber management only |
| Webhook Actions | ✓ Send webhooks from any flow step | ✓ Webhook actions in workflows | ✓ Webhook triggers and actions |
| Multi-channel Steps | ✓ Email, SMS, push | ✓ Email, SMS, WhatsApp | — Email only |
Template editor
| Aspect | Klaviyo | Brevo | Sequenzy |
|---|---|---|---|
| Editor Type | Drag-and-drop with HTML option | Drag-and-drop with responsive editor | Drag-and-drop with code editor |
| Template Count | 80+ templates | 60+ templates | 40+ SaaS templates |
| Responsive Design | Fully responsive with preview | Responsive by default | Responsive with preview |
| Dynamic Content | Advanced dynamic blocks | Basic personalization blocks | Plan and usage data blocks |
| AI Content Tools | AI subject line generator | AI writing assistant | No AI tools built-in |
Deliverability
| Factor | Klaviyo | Brevo | Sequenzy |
|---|---|---|---|
| Average Inbox Placement | 93-95% | 89-92% | 91-94% |
| Dedicated IP | Available on paid plans | Add-on at $12/mo | Shared IP pool |
| Authentication | SPF, DKIM, DMARC | SPF, DKIM, DMARC | SPF, DKIM, DMARC |
| Daily Sending Limit | No daily limit | 300/day on free plan | No daily limit |
| IP Warm-up | Guided warm-up for dedicated IP | Automated IP warm-up | Managed shared IP |
Klaviyo consistently achieves higher deliverability. Brevo free plan daily sending limit can slow drip campaigns if your list is large.
Integrations
Klaviyo
350+
Brevo
150+
Sequenzy
25+
E-commerce
Klaviyo
- ✓ Shopify: Deep native integration
- ✓ WooCommerce: Good plugin
Brevo
- ✓ Shopify: Basic plugin
- ✓ WooCommerce: Plugin available
Sequenzy
- — Shopify: Not supported
- — WooCommerce: Not supported
Payment / Billing
Klaviyo
- ✓ Stripe: Via Zapier
- — Paddle: Not supported
Brevo
- ✓ Stripe: Via Zapier
- — Paddle: Not supported
Sequenzy
- ✓ Stripe: Native deep integration
- ✓ Paddle: Native deep integration
CRM
Klaviyo
- ✓ Salesforce: Native sync
- ✓ HubSpot: Integration available
Brevo
- ✓ Salesforce: Native plugin
- ✓ Built-in CRM: Included free
Sequenzy
- — Salesforce: Not supported
- — HubSpot: Not supported
Analytics & reporting
| Metric | Klaviyo | Brevo | Sequenzy |
|---|---|---|---|
| Open Rate Tracking | Yes, privacy-adjusted | Yes, basic | Yes, privacy-aware |
| Click Tracking | Heatmaps and per-link | Per-link tracking | Per-link tracking |
| Revenue Attribution | Full per-flow revenue | Basic revenue overview | MRR per sequence |
| Real-time Dashboard | Yes | Yes | Yes |
| Exportable Reports | CSV and API | CSV export | CSV and API |
Only in Klaviyo
- Predictive CLV scoring
- Product performance analytics
- Custom report builder
Only in Brevo
- CRM pipeline reporting
- WhatsApp campaign stats
- Transactional email logs
Only in Sequenzy
- MRR impact per drip
- Churn prevention metrics
- Trial conversion funnel
Pros and cons
Klaviyo
Pros
- Best-in-class drip automation for e-commerce
- Deep behavioral segmentation
- Advanced revenue attribution
- Predictive analytics and CLV scoring
- Large integration ecosystem
Cons
- Very expensive at scale (contact-based pricing)
- No built-in CRM
- Overkill for simple drip campaigns
- Limited free plan
Brevo
Pros
- Extremely affordable with volume-based pricing
- Free CRM included on all plans
- Transactional and marketing email in one platform
- Generous free plan (300 emails/day)
- WhatsApp channel support
Cons
- Automation builder is less advanced than Klaviyo
- E-commerce integrations are basic
- Analytics and reporting are limited
- Daily sending limit on free plan slows drip delivery
Best for these scenarios
E-commerce Drip Automation
Pick: KlaviyoRunning cart recovery, browse abandonment, and post-purchase drips
Klaviyo deep e-commerce integration and behavioral data make it the clear choice.
Large List, Low Volume Drips
Pick: BrevoSending targeted drips to a large contact database with low frequency
Brevo volume-based pricing means unlimited contacts without per-contact fees.
SaaS Onboarding Sequences
Pick: SequenzyGuiding trial users through activation and conversion
Sequenzy has pre-built SaaS onboarding drips with native billing integration.
CRM Plus Drip Marketing
Pick: BrevoWanting a CRM with integrated drip email functionality
Brevo includes a free CRM, eliminating the need for a separate tool.
Advanced Behavioral Drips
Pick: KlaviyoTriggering drips based on detailed user behavior and purchase history
Klaviyo has the most granular event tracking and conditional logic.
Migration plans
Klaviyo → Brevo
Difficulty: Moderate
Time: 2-4 hours
Warnings
- Klaviyo advanced conditional logic may not have direct equivalents
- Revenue attribution data will not transfer
- Product recommendation blocks need to be rebuilt
Brevo → Klaviyo
Difficulty: Moderate
Time: 2-3 hours
Warnings
- CRM deal data will not migrate to Klaviyo
- Transactional emails need separate Klaviyo setup
- WhatsApp workflows have no equivalent in Klaviyo
| Direction | Step | Success criteria |
|---|---|---|
| Klaviyo → Brevo | Export Klaviyo contacts and lists | Moderate |
| Klaviyo → Brevo | Import into Brevo with attribute mapping | Moderate |
| Klaviyo → Brevo | Recreate flows as Brevo automation workflows | Moderate |
| Klaviyo → Brevo | Set up e-commerce plugin if applicable | Moderate |
| Klaviyo → Brevo | Verify domain authentication | Moderate |
| Klaviyo → Brevo | Test drip sequences thoroughly | Moderate |
| Brevo → Klaviyo | Export Brevo contacts | Moderate |
| Brevo → Klaviyo | Import into Klaviyo with field mapping | Moderate |
| Brevo → Klaviyo | Recreate automation workflows as Klaviyo flows | Moderate |
| Brevo → Klaviyo | Connect e-commerce platform | Moderate |
| Brevo → Klaviyo | Set up domain authentication | Moderate |
| Brevo → Klaviyo | Monitor deliverability during transition | Moderate |
Frequently asked questions
Why is Brevo so much cheaper than Klaviyo?
Brevo charges by email volume rather than contact count. This means you can have unlimited contacts and only pay for emails sent. Klaviyo charges per contact regardless of sending volume, which gets expensive quickly.
Is Brevo automation good enough for drip campaigns?
Brevo handles standard drip campaigns well (welcome, nurture, re-engagement). It lacks Klaviyo depth in conditional branching and predictive analytics, but covers most common drip use cases.
Can Brevo replace Klaviyo for e-commerce?
For basic e-commerce drips, yes. For advanced cart recovery with dynamic product blocks and deep segmentation, Klaviyo is still superior. The cost savings with Brevo are significant though.
Which is better for SaaS drip emails?
Neither is purpose-built for SaaS. Sequenzy is designed specifically for SaaS drip campaigns with native Stripe, Paddle, and Lemon Squeezy integration and pre-built sequences for trial onboarding and churn prevention.
Which should you choose?
Choose Klaviyo if…
- You run an e-commerce store and need deep product-level drip automation
- Advanced segmentation and behavioral triggers are critical
- Revenue attribution per drip flow matters to your business
- You want predictive analytics for churn and lifetime value
Choose Brevo if…
- You want the most affordable drip email solution with unlimited contacts
- You need a built-in CRM alongside your email marketing
- Transactional and marketing email in one platform is appealing
- Your drip needs are straightforward and budget is a priority
Also consider Sequenzy
Best for SaaS companies needing pre-built drip sequences with Stripe, Paddle, and Lemon Squeezy integration. From $19/month with native Stripe, Paddle, and Lemon Squeezy billing events for dunning and trial conversion.
Related comparisons
Browse the full comparison library, the 15-tool shortlist, or the drip strategy guides.