HubSpot vs GetResponse for Drip Email Campaigns (2026)
Compare HubSpot and GetResponse for drip email marketing. CRM integration, landing pages, automation, and pricing evaluated.
TL;DR verdict
HubSpot has a more powerful CRM and workflow system for B2B drip campaigns, but the cost is prohibitive for many teams. GetResponse offers solid drip automation, landing pages, and webinars at a much lower price. Sequenzy fills the SaaS niche with billing-aware drip sequences.
HubSpot
8.2/80
Best for B2B sales teams that need CRM-powered drip nurturing.
GetResponse
7.6/80
Best for marketers wanting drip automation, landing pages, and webinars in one affordable tool.
Sequenzy · also consider
8/80
Best for SaaS companies needing pre-built drip sequences with native billing integration.
Sequenzy email automation for SaaS → · from $19/month
This is a David vs. Goliath comparison. GetResponse punches above its weight with features like webinars and landing pages that HubSpot either lacks or charges extra for. But HubSpot CRM is in a different league.
Quick comparison
| Feature | HubSpot | GetResponse | Sequenzy | Winner |
|---|---|---|---|---|
| Built-in CRM | Full enterprise CRM | Basic CRM features | Subscriber management | HubSpot |
| Landing Pages | Included (limited on Starter) | Full landing page builder | Not included | GetResponse |
| Webinar Hosting | Not included | Built-in webinar platform | Not included | GetResponse |
| Lead Scoring | Advanced lead scoring | Basic lead scoring | Not available | HubSpot |
| Workflow Complexity | Very advanced (Pro+ plan) | Solid automation builder | Pre-built + custom | HubSpot |
| Price at 5K contacts | $890/mo (Pro) | $48.40/mo | $19/mo | Sequenzy |
| Conversion Funnels | Via workflows and reports | Built-in funnel builder | Trial-to-paid funnel | GetResponse |
| AI Email Generation | AI assistant (beta) | AI email and subject line tools | Not available | GetResponse |
Score breakdown
| Category | HubSpot | GetResponse | Sequenzy | Max |
|---|---|---|---|---|
| Drip Campaign Builder | 8 | 8 | 8 | 10 |
| Segmentation | 9 | 7 | 8 | 10 |
| Ease of Use | 6 | 8 | 8 | 10 |
| Pricing Value | 4 | 8 | 9 | 10 |
| Deliverability | 8 | 8 | 8 | 10 |
| Integrations | 9 | 7 | 7 | 10 |
| Analytics & Reporting | 9 | 7 | 8 | 10 |
| Template Quality | 7 | 8 | 7 | 10 |
| Total | 60 | 61 | 63 | 80 |
Drip feature deep-dive
Workflow Automation
| Capability | HubSpot | GetResponse | Sequenzy |
|---|---|---|---|
| Visual Builder | 9/10 — Powerful workflow builder, Professional plan required | 8/10 — Visual automation builder with drag-and-drop | 8/10 — Visual editor with pre-built templates |
| Trigger Types | 9/10 — Forms, lifecycle stage, deal stage, page view, score, date | 7/10 — Form submit, tag, link click, purchase, date, score | 8/10 — Signup, trial, payment, webhook |
| Goal Tracking | 9/10 — Workflow goals with auto-unenrollment | 6/10 — No built-in goal tracking in workflows | 8/10 — Conversion and activation goals |
Funnel Marketing
| Capability | HubSpot | GetResponse | Sequenzy |
|---|---|---|---|
| Landing Page to Drip | 7/10 — Landing pages trigger workflows, limited on Starter | 9/10 — Full landing page builder with drip integration | 4/10 — No landing page builder |
| Webinar to Drip | 3/10 — No built-in webinar functionality | 9/10 — Native webinar hosting with automated follow-up drips | 3/10 — No webinar support |
Pricing
GetResponse is a fraction of HubSpot cost and includes landing pages and webinars that HubSpot charges extra for or does not offer. HubSpot Professional plan (required for full workflows) is 10-18x more expensive. Sequenzy offers the best SaaS drip value.
HubSpot free option
Free CRM with 2,000 emails/mo (HubSpot branding)
From $20/mo (Starter) for 1,000 contacts
GetResponse free option
Free up to 500 contacts with limited automation
From $15.60/mo for 1,000 contacts
Sequenzy free option
Free tier available; paid from $19/mo (check current limits)
From $19/month
| Tier | HubSpot | GetResponse | Sequenzy |
|---|---|---|---|
| 1,000 contacts | $20/mo (Starter) — Very limited automation | $15.60/mo — Email Marketing plan with landing pages | $19/mo — 15K emails, full features |
| 5,000 contacts | $890/mo (Professional) — Full workflows unlock | $48.40/mo — Marketing Automation plan | $19/mo — Same flat rate |
| 10,000 contacts | $890/mo (Professional) — Same price tier | $64.80/mo — Full automation and webinars | $19/mo — Covers most SaaS volumes |
| 50,000 contacts | $3,600/mo (Enterprise) — Enterprise with custom objects | $254/mo — All features included | Custom — Contact sales |
GetResponse delivers 80% of the marketing functionality at 10% of the cost. Only choose HubSpot if you truly need enterprise CRM integration.
At 5,000 contacts, you could pay $890/mo for HubSpot Pro or $48/mo for GetResponse with landing pages and webinars included. That is an 18x price difference.
Drip campaign types
Lead Nurturing
Winner: SequenzyDrip sequences that move prospects toward a purchase decision
9/10 · HubSpot
CRM lifecycle stages, lead scoring, and deal-triggered drips
7/10 · GetResponse
Contact scoring, tag-based segmentation, and nurture workflows
8/10 · Sequenzy
Trial-to-paid nurture with usage and billing triggers
HubSpot leads for B2B lead nurturing with its deep CRM integration.
Webinar Funnel
Winner: SequenzyRegistration, reminder, and follow-up drip sequences for webinars
4/10 · HubSpot
Requires third-party webinar tool integration
10/10 · GetResponse
Built-in webinar hosting with automated drip invites and follow-ups
2/10 · Sequenzy
Not applicable
GetResponse is the clear winner with its native webinar platform.
Content Marketing Drips
Winner: SequenzyLead magnet delivery and educational content sequences
7/10 · HubSpot
Form submissions trigger workflows with content delivery
9/10 · GetResponse
Landing pages to autoresponder to drip workflow, all in one
6/10 · Sequenzy
Webhook-triggered content sequences
GetResponse landing page builder makes content marketing drips seamless.
Sales Follow-up
Winner: SequenzyAutomated drips triggered by sales deal changes
10/10 · HubSpot
Full deal pipeline with stage-triggered workflows
5/10 · GetResponse
Basic CRM with limited deal-stage triggers
6/10 · Sequenzy
Billing event triggers for upsell drips
HubSpot is unmatched for sales-driven drip automation.
Course Delivery
Winner: SequenzyScheduled content delivery through drip sequences
7/10 · HubSpot
Time-based workflows for content delivery
8/10 · GetResponse
Autoresponder-style course delivery with AI content tools
7/10 · Sequenzy
Feature education drips for SaaS onboarding
GetResponse autoresponder heritage makes it natural for course drips.
GetResponse webinar funnel capability is a genuine differentiator. If webinars are central to your marketing, GetResponse offers something no other platform in this comparison can match.
Automation builder & editor
Builder features
| Feature | HubSpot | GetResponse | Sequenzy |
|---|---|---|---|
| Visual Workflow Editor | ✓ Powerful builder on Pro plan | ✓ Drag-and-drop automation builder | ✓ Visual editor with templates |
| Conditional Branching | ✓ Multi-condition branching on any CRM field | ✓ If/else conditions with filters | ✓ Plan and billing conditions |
| Lead Scoring Triggers | ✓ Advanced scoring with workflow triggers | ✓ Basic scoring with automation triggers | — Not available |
| Landing Page Triggers | ✓ Form-based triggers from landing pages | ✓ Direct landing page form triggers | — No landing pages |
| Webhook Actions | ✓ Webhooks and custom code in workflows | ✓ Webhook via API | ✓ Webhook triggers and actions |
| Internal Notifications | ✓ Team notifications within workflows | — Not available | ✓ Slack/email notifications |
Template editor
| Aspect | HubSpot | GetResponse | Sequenzy |
|---|---|---|---|
| Editor Type | Drag-and-drop with HubL | Drag-and-drop with AI assistance | Drag-and-drop with code editor |
| Template Count | 50+ templates | 200+ templates (email + landing page) | 40+ SaaS templates |
| AI Features | AI content assistant (beta) | AI email generator, subject line creator | No AI tools |
| Stock Photos | No built-in library | Free stock photo library | No stock library |
| Landing Page Templates | Limited on Starter plan | 100+ landing page templates | Not available |
Deliverability
| Factor | HubSpot | GetResponse | Sequenzy |
|---|---|---|---|
| Average Inbox Placement | 90-93% | 90-93% | 91-94% |
| Dedicated IP | Add-on available | Available on Max plan | Shared IP pool |
| Authentication | SPF, DKIM, DMARC | SPF, DKIM, DMARC | SPF, DKIM, DMARC |
| Send Time Optimization | Smart send time | Perfect Timing algorithm | Timezone-based sending |
| Spam Testing | Basic spam check | Spam score and design check | Pre-send spam check |
Deliverability is comparable between both platforms. GetResponse Perfect Timing feature optimizes delivery for individual subscribers based on past engagement.
Integrations
HubSpot
1500+
GetResponse
170+
Sequenzy
25+
CRM / Sales
HubSpot
- ✓ Built-in CRM: Enterprise-grade CRM
- ✓ Salesforce: Deep bidirectional sync
GetResponse
- — Built-in CRM: Basic contact management
- ✓ Salesforce: Via integration
Sequenzy
- — Built-in CRM: Subscriber management
- — Salesforce: Not supported
Payment / Billing
HubSpot
- ✓ Stripe: Via integration
- — Paddle: Not supported
GetResponse
- ✓ Stripe: Via Zapier
- ✓ PayPal: Native payment in emails
Sequenzy
- ✓ Stripe: Native deep integration
- ✓ Paddle: Native deep integration
Analytics & reporting
| Metric | HubSpot | GetResponse | Sequenzy |
|---|---|---|---|
| Email Performance | Detailed per-workflow metrics | Per-automation analytics | Per-sequence metrics |
| Attribution | Multi-touch attribution (Pro+) | Basic conversion tracking | MRR per sequence |
| Conversion Funnels | Custom funnel reports | Built-in conversion funnel analytics | Trial-to-paid funnel |
| Contact Insights | Full CRM timeline | Activity and scoring history | Usage and billing timeline |
| Custom Reports | Advanced custom dashboards | Basic custom reports | SaaS-focused dashboards |
Only in HubSpot
- Multi-touch attribution modeling
- Sales pipeline analytics
- Cross-object custom reports
Only in GetResponse
- Webinar attendance analytics
- Landing page conversion rates
- Funnel drop-off analysis
Only in Sequenzy
- MRR impact per drip
- Churn prevention metrics
- Feature adoption tracking
Pros and cons
HubSpot
Pros
- Enterprise CRM with deep drip workflow integration
- Advanced lead scoring and lifecycle stages
- Sales pipeline triggers for automated drips
- Multi-touch revenue attribution
- Largest app marketplace (1,500+ integrations)
Cons
- Professional plan ($890/mo+) required for real workflows
- No built-in webinar functionality
- Complex platform with a steep learning curve
- Landing pages are limited on lower plans
GetResponse
Pros
- All-in-one: email drips, landing pages, webinars, funnels
- Dramatically more affordable than HubSpot
- Built-in webinar hosting with drip integration
- AI email and content generation tools
- Long track record with proven reliability (since 1998)
Cons
- CRM capabilities are basic
- Less granular segmentation than HubSpot
- No sales pipeline integration for drip triggers
- Some features locked to higher plans
Best for these scenarios
B2B Sales Nurturing
Pick: HubSpotDrip campaigns triggered by sales pipeline activity
HubSpot CRM and deal stage triggers are essential for sales-driven drips.
Webinar Marketing Funnels
Pick: GetResponseHosting webinars and automating follow-up drip sequences
GetResponse is the only platform with native webinar hosting plus drip automation.
SaaS Trial Conversion
Pick: SequenzyConverting free trial users through drip sequences
Sequenzy has pre-built SaaS sequences with native Stripe, Paddle, and Lemon Squeezy integration.
Content Marketing with Landing Pages
Pick: GetResponseCapturing leads via landing pages and nurturing with drips
GetResponse full landing page builder integrates directly with drip workflows.
Enterprise with Salesforce
Pick: HubSpotSyncing with Salesforce for unified lead drip management
HubSpot has the deepest Salesforce sync for enterprise drip campaigns.
Migration plans
HubSpot → GetResponse
Difficulty: Hard
Time: 5-8 hours
Warnings
- HubSpot workflow complexity may not fully translate
- Lead scoring models need to be rebuilt
- CRM deal data and pipeline will be lost
- Multi-touch attribution data cannot be migrated
GetResponse → HubSpot
Difficulty: Moderate
Time: 4-6 hours
Warnings
- Budget for HubSpot Professional for full workflows
- Webinar functionality needs a separate tool
- GetResponse funnel data will not transfer
| Direction | Step | Success criteria |
|---|---|---|
| HubSpot → GetResponse | Export HubSpot contacts and properties | Hard |
| HubSpot → GetResponse | Map fields to GetResponse contact attributes | Hard |
| HubSpot → GetResponse | Import contacts into GetResponse | Hard |
| HubSpot → GetResponse | Recreate workflows as GetResponse automations | Hard |
| HubSpot → GetResponse | Build landing pages in GetResponse | Hard |
| HubSpot → GetResponse | Test all automations and form triggers | Hard |
| GetResponse → HubSpot | Export GetResponse contacts | Moderate |
| GetResponse → HubSpot | Import into HubSpot CRM with field mapping | Moderate |
| GetResponse → HubSpot | Recreate automations as HubSpot workflows | Moderate |
| GetResponse → HubSpot | Rebuild landing pages in HubSpot | Moderate |
| GetResponse → HubSpot | Set up lifecycle stages and scoring | Moderate |
| GetResponse → HubSpot | Move webinars to a third-party tool | Moderate |
Frequently asked questions
Is GetResponse a good alternative to HubSpot?
For marketing automation with drip campaigns, landing pages, and webinars, absolutely. GetResponse delivers strong functionality at a fraction of HubSpot cost. It cannot match HubSpot CRM depth for sales-driven organizations.
Does HubSpot have landing pages like GetResponse?
HubSpot includes landing pages, but they are limited on Starter plans and not as fully featured as GetResponse dedicated landing page builder. GetResponse also offers more templates and easier customization.
Which has better drip automation?
HubSpot workflows are more powerful with deeper CRM integration, but require the $890/mo Professional plan. GetResponse automation builder is solid and available at much lower price points.
What about SaaS drip campaigns?
Neither is purpose-built for SaaS. Sequenzy is designed specifically for SaaS drip sequences with native Stripe, Paddle, and Lemon Squeezy integration, pre-built onboarding flows, and trial-to-paid conversion tracking.
Which should you choose?
Choose HubSpot if…
- You need enterprise CRM with drip workflow automation
- Sales pipeline triggers and lead scoring are critical
- You want deep Salesforce integration for lead management
- Your organization can afford the Professional plan
Choose GetResponse if…
- You want drip automation, landing pages, and webinars in one tool
- Budget is a significant factor in your decision
- Webinar-based marketing funnels are part of your strategy
- You prefer a simpler, faster setup over enterprise complexity
Also consider Sequenzy
Best for SaaS companies needing pre-built drip sequences with native billing integration. From $19/month with native Stripe, Paddle, and Lemon Squeezy billing events for dunning and trial conversion.
Related comparisons
Browse the full comparison library, the 15-tool shortlist, or the drip strategy guides.