Brevo vs GetResponse for Drip Emails (2026 Comparison)
Compare Brevo and GetResponse for drip email campaigns. See how these all-in-one platforms differ on automation, pricing, and drip sequence capabilities.
TL;DR verdict
GetResponse has a stronger automation builder and more mature drip campaign features than Brevo. Brevo counters with a broader all-in-one suite including CRM and SMS. For drip email specifically, GetResponse has the edge.
Brevo
7.1/80
Best for businesses wanting email drips alongside CRM, SMS, and WhatsApp in one tool.
GetResponse
7.5/80
Best for marketers wanting strong automation with webinar and conversion funnel tools.
Sequenzy · also consider
8.5/80
Best for SaaS companies needing drip sequences with native billing integration.
Sequenzy email automation for SaaS → · from $19/month
GetResponse edges out Brevo for drip email automation specifically, thanks to its lead scoring and conversion funnel tools. For SaaS companies, however, both fall short. Sequenzy provides billing-aware drip sequences at $19/mo.
Quick comparison
| Feature | Brevo | GetResponse | Sequenzy | Winner |
|---|---|---|---|---|
| Automation builder depth | Good, with if/else branching | Strong, with scoring and tagging | Clean builder with SaaS templates | GetResponse |
| Free plan | 300 emails/day, unlimited contacts | 500 contacts, limited features | Free tier available; paid from $19/mo (check current limits) | Brevo |
| Pricing at 10K contacts | $45/mo | $59/mo | $19/mo (15K emails) | Sequenzy |
| Webinar hosting | Not available | Built-in webinar tool | Not available | GetResponse |
| CRM included | Yes, built-in CRM | Basic CRM on higher plans | No CRM | Brevo |
| Pre-built drip sequences | Automation recipes | Automation templates library | Full SaaS drip sequence library | Sequenzy |
| Billing integration | Not native | Not native | Native Stripe, Paddle, and Lemon Squeezy | Sequenzy |
| Conversion funnels | Not available | Built-in conversion funnels | Not available | GetResponse |
Score breakdown
| Category | Brevo | GetResponse | Sequenzy | Max |
|---|---|---|---|---|
| Drip Campaign Builder | 7 | 8 | 9 | 10 |
| Segmentation | 7 | 7 | 8 | 10 |
| Ease of Use | 7 | 7 | 9 | 10 |
| Pricing Value | 8 | 7 | 9 | 10 |
| Deliverability | 7 | 8 | 8 | 10 |
| Integrations | 7 | 7 | 7 | 10 |
| Analytics & Reporting | 7 | 7 | 8 | 10 |
| Template Quality | 8 | 8 | 8 | 10 |
| Total | 58 | 59 | 66 | 80 |
Drip feature deep-dive
Drip Sequence Setup
| Capability | Brevo | GetResponse | Sequenzy |
|---|---|---|---|
| Time-based delays | 7/10 — Standard delay options | 8/10 — Flexible delays with scheduling | 9/10 — Smart delays with send-window optimization |
| Behavioral triggers | 6/10 — Opens, clicks, page visits | 7/10 — Opens, clicks, purchases, scoring | 8/10 — Billing and product usage triggers |
| Conditional branching | 7/10 — If/else conditions | 8/10 — Multi-condition branching with filters | 8/10 — Conditional paths on events and attributes |
| Lead scoring in drips | 5/10 — Basic engagement tracking | 8/10 — Built-in scoring with automation triggers | 7/10 — Engagement scoring available |
Personalization
| Capability | Brevo | GetResponse | Sequenzy |
|---|---|---|---|
| Dynamic content | 7/10 — Personalization tags and conditional blocks | 7/10 — Dynamic content blocks | 8/10 — Dynamic variables with billing data |
| Segmentation depth | 7/10 — List and attribute-based | 7/10 — Scoring, tags, and attribute-based | 8/10 — Plan, billing, and engagement segments |
| Send-time optimization | 8/10 — AI-powered send-time optimization | 8/10 — Perfect Timing AI feature | 7/10 — Timezone-aware delivery |
Pricing
Brevo charges by email volume with unlimited contacts. GetResponse charges by contact count. The total cost depends on your send frequency and list size.
Brevo free option
Free: 300 emails/day, unlimited contacts.
From $25/mo (Starter plan)
GetResponse free option
Free: 500 contacts, 2,500 emails/mo.
From $19/mo (Email Marketing plan)
Sequenzy free option
Free tier available; paid from $19/mo (check current limits)
From $19/month
| Tier | Brevo | GetResponse | Sequenzy |
|---|---|---|---|
| Starter / Entry | $25/mo — 20K emails/mo | $19/mo — 1,000 contacts, Email Marketing plan | $19/mo — 15K emails/mo, all features |
| Growth / Mid | $49/mo — 40K emails/mo | $59/mo — 5,000 contacts, Marketing Automation | $19/mo — 15K emails, pre-built sequences |
| Scale / Business | $69/mo — 60K emails/mo | $119/mo — 10,000 contacts, E-commerce Marketing | $19/mo — 15K included, overage available |
Brevo is more affordable for large lists with moderate sending. GetResponse is better value for small lists with heavy automation needs. Sequenzy offers flat $19/mo pricing for SaaS drip email.
The pricing models differ significantly. Brevo is better for large lists; GetResponse is better for smaller, more engaged lists. Sequenzy offers flat $19/mo pricing for SaaS drip email regardless of list size.
Drip campaign types
Welcome / Onboarding Drip
Winner: SequenzyIntroduce new subscribers to your brand
7/10 · Brevo
Good. Standard welcome sequence automation.
7/10 · GetResponse
Good. Welcome workflows with autoresponders.
9/10 · Sequenzy
Excellent. Pre-built SaaS onboarding sequences.
Both handle welcome drips competently. Sequenzy excels for SaaS onboarding.
Lead Scoring Drip
Winner: SequenzyScore and qualify leads through engagement-based sequences
5/10 · Brevo
Basic. Limited scoring capabilities.
8/10 · GetResponse
Strong. Built-in lead scoring with automation triggers.
7/10 · Sequenzy
Good. Engagement-based scoring.
GetResponse is the clear winner for lead scoring drip campaigns.
Webinar Follow-up Drip
Winner: SequenzyFollow up with webinar attendees and no-shows
0/10 · Brevo
Not available. No webinar feature.
9/10 · GetResponse
Excellent. Native webinar tool with automated follow-ups.
0/10 · Sequenzy
Not available. No webinar feature.
GetResponse is the only option with built-in webinar drip follow-ups.
Re-engagement Drip
Winner: SequenzyWin back inactive subscribers
7/10 · Brevo
Good. Engagement-based segmentation.
7/10 · GetResponse
Good. Scoring-based re-engagement.
8/10 · Sequenzy
Good. Churn risk detection.
All three handle re-engagement adequately.
Trial-to-Paid Conversion
Winner: SequenzyConvert free trial users to paid customers
4/10 · Brevo
Weak. No trial tracking.
4/10 · GetResponse
Weak. No SaaS-specific features.
9/10 · Sequenzy
Excellent. Native billing integration for trial detection.
Neither Brevo nor GetResponse handles SaaS trial conversion. Sequenzy is the choice here.
GetResponse is the only option here with built-in webinar follow-up drips, a genuine differentiator. For SaaS lifecycle drips, neither tool is ideal. Sequenzy is purpose-built for those use cases.
Automation builder & editor
Builder features
| Feature | Brevo | GetResponse | Sequenzy |
|---|---|---|---|
| Visual drag-and-drop editor | ✓ Drag-and-drop automation builder | ✓ Visual workflow builder | ✓ Clean builder for sequences |
| Multi-step branching | ✓ If/else branching | ✓ Multi-condition branching | ✓ Conditional paths |
| Lead scoring integration | — Basic engagement only | ✓ Native scoring in automations | ✓ Engagement scoring |
| Wait conditions | ✓ Time delays | ✓ Time and event waits | ✓ Time and event waits |
| A/B split testing in flows | ✓ A/B testing available | ✓ A/B testing in automations | ✓ Subject and content testing |
| Pre-built automation templates | ✓ Automation recipes | ✓ Library of automation templates | ✓ SaaS drip library |
Template editor
| Aspect | Brevo | GetResponse | Sequenzy |
|---|---|---|---|
| Editor type | Drag-and-drop visual editor | Drag-and-drop with AI assistant | Visual editor with code access |
| Pre-built templates | 40+ responsive templates | 100+ templates with categories | SaaS-optimized templates |
| Mobile responsiveness | Automatic responsive | Automatic responsive with preview | Automatic responsive |
| Dynamic content support | Personalization variables | Dynamic content blocks | Dynamic billing variables |
| AI features | Basic AI assistance | AI email generator, subject lines | Not available |
Deliverability
| Factor | Brevo | GetResponse | Sequenzy |
|---|---|---|---|
| Average deliverability rate | 93-96% | 95-98% | 96-98% |
| Dedicated IP option | Yes, as add-on | Yes, on higher plans | Shared optimized pools |
| SPF/DKIM/DMARC support | Full support | Full support | Full support with guide |
| Bounce handling | Automatic management | Automatic with list hygiene | Automatic handling |
| Spam testing | Basic spam check | Inbox preview and spam testing | Pre-send analysis |
GetResponse has a slight deliverability advantage over Brevo, with better inbox preview tools and a longer track record in email deliverability management.
Integrations
Brevo
65+
GetResponse
100+
Sequenzy
30+
Payment / Billing
Brevo
- — Stripe: Not native
- — PayPal: Not native
GetResponse
- ✓ Stripe: For payment pages
- ✓ PayPal: For payment pages
Sequenzy
- ✓ Stripe: Native, deep integration
- ✓ Paddle: Native, deep integration
E-commerce
Brevo
- ✓ Shopify: Native integration
- ✓ WooCommerce: Plugin available
GetResponse
- ✓ Shopify: Native integration
- ✓ WooCommerce: Plugin available
Sequenzy
- — Shopify: Not available
- — WooCommerce: Not available
Webinar
Brevo
- — Webinar hosting: Not available
GetResponse
- ✓ Webinar hosting: Built-in feature
Sequenzy
- — Webinar hosting: Not available
Analytics & reporting
| Metric | Brevo | GetResponse | Sequenzy |
|---|---|---|---|
| Open rate tracking | Yes, basic reporting | Yes, with time-based analysis | Yes, with benchmarks |
| Click rate tracking | Yes, click maps | Yes, click tracking with maps | Yes, per-link tracking |
| Revenue attribution | Basic e-commerce tracking | E-commerce revenue reports | Native MRR attribution |
| Automation analytics | Workflow performance | Automation reports with scoring | Sequence dashboards |
| Webinar analytics | Not available | Built-in webinar statistics | Not available |
Only in Brevo
- Real-time activity feed
- WhatsApp analytics
- CRM reports
Only in GetResponse
- Webinar attendance analytics
- Conversion funnel reports
- Lead scoring reports
Only in Sequenzy
- MRR impact reports
- Trial conversion funnels
- Churn analytics
Pros and cons
Brevo
Pros
- All-in-one with CRM, SMS, and chat
- Generous free plan with unlimited contacts
- Email volume pricing (not per contact)
- WhatsApp marketing integration
- Transactional email capability
Cons
- Automation builder is less sophisticated than GetResponse
- No lead scoring capabilities
- No webinar or funnel tools
- Deliverability can be inconsistent
- No SaaS-specific features
GetResponse
Pros
- Strong automation builder with lead scoring
- Built-in webinar hosting tool
- Conversion funnel builder included
- AI-powered email and subject line generator
- Better deliverability track record
Cons
- Per-contact pricing gets expensive at scale
- Free plan is limited (500 contacts)
- No built-in CRM on lower plans
- Interface can feel dated
- No SaaS billing integration
Best for these scenarios
Webinar-driven marketing
Pick: GetResponseYou host webinars and want automated follow-up drip sequences.
GetResponse is the only option with built-in webinar hosting and automated follow-ups.
All-in-one with SMS
Pick: BrevoYou want email, SMS, and CRM in a single platform.
Brevo provides email, SMS, WhatsApp, and CRM in one affordable tool.
Lead scoring drip campaigns
Pick: GetResponseYou want to score leads and trigger drips based on engagement scores.
GetResponse has built-in lead scoring that integrates directly with automation.
SaaS drip email
Pick: SequenzyYou need billing-aware drip sequences for your SaaS product.
Sequenzy has native Stripe, Paddle, and Lemon Squeezy integration and pre-built SaaS drip sequences.
Large list, moderate sending
Pick: BrevoYou have 50K+ contacts but send infrequently.
Brevo charges by email volume, not contacts, making it cheaper for large lists with moderate sending.
Migration plans
Brevo → GetResponse
Difficulty: Easy to Moderate
Time: 1-2 weeks
Warnings
- SMS and WhatsApp capabilities will be lost
- CRM data needs a separate solution
- Pricing model change (volume to per-contact)
GetResponse → Brevo
Difficulty: Easy to Moderate
Time: 1-2 weeks
Warnings
- Webinar capability will be lost
- Lead scoring not available in Brevo
- Conversion funnel features not transferable
| Direction | Step | Success criteria |
|---|---|---|
| Brevo → GetResponse | Export contacts from Brevo | Easy to Moderate |
| Brevo → GetResponse | Import into GetResponse lists | Easy to Moderate |
| Brevo → GetResponse | Recreate automation workflows | Easy to Moderate |
| Brevo → GetResponse | Rebuild email templates | Easy to Moderate |
| Brevo → GetResponse | Set up lead scoring rules | Easy to Moderate |
| Brevo → GetResponse | Test all drip sequences | Easy to Moderate |
| GetResponse → Brevo | Export contacts from GetResponse | Easy to Moderate |
| GetResponse → Brevo | Import into Brevo | Easy to Moderate |
| GetResponse → Brevo | Recreate automations in Brevo builder | Easy to Moderate |
| GetResponse → Brevo | Rebuild templates | Easy to Moderate |
| GetResponse → Brevo | Set up SMS and CRM if needed | Easy to Moderate |
| GetResponse → Brevo | Test and verify all sequences | Easy to Moderate |
Frequently asked questions
Which is better for drip email automation, Brevo or GetResponse?
GetResponse has a more capable automation builder with lead scoring and better template library. Brevo offers more channel variety (SMS, WhatsApp) but its automation is simpler.
Can I host webinars with Brevo?
No, Brevo does not have webinar functionality. GetResponse includes a built-in webinar tool with automated email follow-ups, making it unique among email platforms.
Which pricing model is better for my business?
Brevo charges by email volume (unlimited contacts), which is better for large lists with moderate sending. GetResponse charges per contact, which is better for smaller lists with frequent sends.
Are either of these tools good for SaaS drip emails?
Both can handle basic drip sequences but neither has SaaS-specific features like billing integration or trial tracking. For SaaS, Sequenzy is a better choice with native Stripe/Paddle support.
Which should you choose?
Choose Brevo if…
- You want email, SMS, WhatsApp, and CRM in one platform
- You have a large contact list but moderate sending volume
- Transactional email alongside marketing drips is needed
- You want the more generous free plan
Choose GetResponse if…
- Automation depth and lead scoring are priorities
- You host webinars as part of your marketing
- You want conversion funnel tools built in
- Better deliverability is important to you
Also consider Sequenzy
Best for SaaS companies needing drip sequences with native billing integration. From $19/month with native Stripe, Paddle, and Lemon Squeezy billing events for dunning and trial conversion.
Related comparisons
Browse the full comparison library, the 15-tool shortlist, or the drip strategy guides.